report in Worker's Power newspaper quoted a MUSAK company document as saying, "We want people to hear Musak, but we don't want them to listen to
it ... We don't want them put- ,
ting down their pencil. In fact, if
we get a reaction from our customers saying they really liked a particular song, we take it out of circulation right away and work on it some more."
By "working on it," the MUSAK people mean, that they literally process the sounds themselves so that they can have the maximum sub-conscious impact on worker efficiency. Apparently now that music has been able to help pacify the place of work, the specialists in psycographic, manipulation are out to conquer our leisure time as well.
- SCARY STUFF
It's scary stuff, and part of a much more broadbased effort to control human behavior. In a forthcoming book, the pop sociologist Vance Packard calls these human engineers, The People Shapers. In his book, he quotes the humanistic psychologist Carl Rogers, whose words have a direct relevence to the manipulation of music that is now underway, "We can choose to use our growing knowledge," he warns, "to enslave people in ways never dreamed of before, depersonalizing them, controlling them by means so carefully selected that they will perhaps never be aware of their loss of person hood."
In the everyday world of big time radio, the folks who own' and control the media were cheered by a National Association of Broadcasters study which predicts that by the year 1985, radio will be even more profitable than it is today," and that FM radio will have reached parity with AM in listenership but not quite in sales. The average radio station can expect a 16.2 percent profit margin, by then compared to a respectable 13 percent it enjoys now. (Incidentally, real wages of working people are continuing to lose ground to inflation while all this profiteering goes on)
In July 1977, the FCC refused to reconsider its policy of not interfering in a Management's right to change the nature of its programming. This