Rock Around The World 1 April 1978 23
Any group of musicians whose ages average close to twenty is, at first glance, assumed to be punk rock. Once a band is signed to a record label it tends to be referrred to as "new wave," or even just "rock." I have yet to encounter a signed group that admits to being punk. Of course, 1 have yet to encounter Johnny Rotten, so there is still hope.
Members of the Jam average 21.3 years old, which qualifies them for this category question. I asked bassist Bruce Foxton about it. "We consider ourselves a rock and roll pop band," he declared. The Jam have two albums on Polydor Records, and they've "been asked a lot" about the difference between new wave and punk. But Foxton refuses to offer any personal definitions.
Punk is a gigantic movement in England. To read their music press, one would think that the Sex Pistols had already duplicated the Beatles' Invasion of 1963. The Jam were in this country last fall and found that "America is a bloody big place. Punk is like a drop in the ocean. I expect by the time it catches on there'll be a new wave happening," Foxton wryly speculates.
"The band is proud of the fact that they're new wave," says Len Epand, Polydor's West Coast (U.S.) Publicity Manager, and one of the Jam's biggest fans. "But they believe 'new wave' is a media term–'new wave' in terms of a second British Invasion. They don't want to be identified with a punk cult. You're right, they play pop songs. They're back to basics, youth and energy." In England, they're had three hits already, two of them in the top ten: "In the City" and "All Around the World." They've "charted well," in the U.K., as they say in the trades.
Anyhow, the Jam's philosophy has to do with "basics." "Our music is simple, good, rock/pop songs. We use only white lights, we have simple equipment, and we wear black and white suits. It's basics." The suits are made for them in (who says the Beatles can't happen twice?) Carnaby Street. The Jam wear them because kids
can get similar ones in Oxfam (thrift) shops. But it got so that everyone they saw in the street expected them to be wearing these suits. "So we changed on the second album cover, not to be too identified with the snits."
The first album looks and sounds distinctly punk rock, but looking at it from within the movement, I guess it's just music for kids to enjoy and/or identify with. The Jam's audience ranges in age from about fourteen to the early twenties. "They want to be accessible to their audience–anti-elitist," according to Epand. "Kids our age have had nothing to relate to for six or seven years, so it's about time they had a change," says Foxton. "There's not a lot of music around that I like"–the only two current groups he can think of are the Sex Pistols and the Boys. "I like early Tamla/Motown. Paul (Weller–guitarist and group leader) only listens to sixties music." Len Epand is sending him the Monkees, this week. "You see, we don't remember it; it's all new to us," Foxton explains. The band even included a bit of the Batman TV theme on their first album. "We all liked the program and we were playing it regularly at London gigs." Why put it on the record? "We done it for a bit of a Iarf. We figured if people like it, good; if they don't, it won't hurt."
The second album cover is a lot less harsh than the first. Yet a sticker announces: ATTENTION PROGRAMMERS: PLEASE AUDITION SIDE 2, BAND 1 BEFORE AIRING. They still aren't interested in sophisticated equipment, but the songs are more varied on this album. "The new album has some acoustic guitar and some real production," says Epand. How does that fit into their "basics" philosophy? "It's still basics," he affirms, "not laden with horns and string arrangements. There's nothing they could't reproduce onstage."
Epand talks about their similarity to the Who's "Tonight at Noon" and even the Rolling Stones' Flower: period. Being compared with the Who is not uncommon for the Jam. "Musically we're not so different, but lyrically we are," Foxton explains. "It would have been nice to see the Who in 1964 or five, but not after Tommy. I respect the Who but I wouldn't like to seem them do 'My Generation' now because it has nothing to do with today." This, despite the fact that rock journalists all over are now proclaiming "My Generation" to be a leading anthem of the punk rock movement.
I suppose, since they've been playing for at least five years, these musicians couldn't quite fit into the punk image of not wanting to be able to play well. Paul
Weller and drummer Rick Butler began jamming together (hence the group's name) in their mid-teens, during lunch
breaks at school. Fox-ton's been with them two and a half years. This is, of course, their first real band, and they had no special contacts to get them into the Music Business. John Weller, Paul's father, kept taking tapes of the group around for people to listen to. He used to he a construction worker and now manages the band. Well. they finally got a gig at the Marquee, a club in London, where they were seen by Chris Parry from Polydor, who now also helps with band management. "The bloke who signed us to Polydor is in his late twenties. He's totally into punk–he has to be." (Is this an admission of punkness?) Epand recalls hearing the Jam's first record, when it was sent over last summer by English Polydor. "Nobody knew what to make of them except me and the album promotion director. We immediately jumped up and down and screamed 'Sign them!' I immediately got in trouble with all my friends who are musicians and are working to make music more sophisticated–for liking a group that went basic. When they saw the group it was different ."
Incidentally, all three members of the Jam finished high school, unlike many other working class spokesman musicians. And they are all from Woking, Surrey, not the heart of London. Originally there were four guys. Eventually, they are again planning on adding keyboards or having some one sing and not play. Maybe in a year we'll get another guitar. Paul plays keyboards and bit of harmonica in the studio now. There will be no new players at this time." states Foxton.
Concentrating on building their careers and giving their peers some good rock and roll pop music, the Jam don't seem to be identifying too much or too little with the punk rock movement. And, having been to the States, their eyes were opened to the lesser significance of English punk in this country.
The Jam are getting AOR play but "lagging behind in sales in this country," as Polydor puts it. So far, they haven't released a single, so maybe it isn't so surprising. The single planned for the U.S. is "I Need You" from the second album, backed by "In the City" from the first. Epand is confident: "Here they just don't have the momentum but I'm sure that will be turned around with this tour." The Jam will be doing 20 dates in 40 days, beginning in New York in mid-March. Some of the concerts will be broadcast live, in halls that seat from one to fifteen thousand people.
At this writing, John Weller is here to complete the tour arrangements.
With a father like that behind them, they can't he all bad. Photo by Judi Lest,'

